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Nearly all testable research questions begin with one of the following two phrases: Is there a significant relationship between a customer's age and their level of satisfaction with the service?

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It doesn't matter if it's a market research survey, public opinion poll, customer satisfaction survey, or employee survey. Defining the goals and objectives of a research project is one of the most important steps in the research process. Clearly stated goals keep a research project focused.How can we determine if a survey is actually measuring what it's supposed to measure?that the survey is measuring what it was designed to measure, or the researcher has received a statement from another researcher indicating that they believe the instrument is measuring what it was designed to measure. Here is a quote from our statistics book Survival Statistics "Validity refers to the accuracy or truthfulness of a measurement. This is a simple concept, but in reality, it is extremely difficult to determine if a measure is valid."Non-testable" means that the research question cannot be answered by performing a statistical test.

The answers to these questions might be important to know, but the decision making criteria does not involve a statistical test.

Examples of non-testable research questions are: What do customers feel is fair price for the new product? How do customers feel about the quality of our products?

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