Danes traditionally celebrate on the eve before Midsummer.
In medieval times, Denmark's healers would collect the herbs they needed for medicinal purposes on Midsummer's Eve.
A little history: we started in August 1999 as a free online dating site.
The site grew exponentially, with fantastic reviews in the Daily Mail, Mirror, Guardian, Cosmopolitan, Computer Weekly and many other publications.
Whilst other dating sites began charging extortionate prices for dating services, we decided to keep dating free.
We're proud to have been offering our successful service free of charge ever since.
Bonfires are part of the celebration, as are mock weddings, meant to symbolize new life and the new season.
We pioneered the concept of offering online dating services free of charge.
We were not set up as a business, but set up to try to make a genuine difference in people's lives.
We were nominated as Steve Wright's Web Site of the Day (BBC Radio 2) and a year later we got the accolade again!
As far as we know we're the only web site ever to have won the award twice.
With tens of thousands of members in the UK, USA and all over the world, we're one of the premiere web sites for dating.